If one doesn’t know one’s enemy, defeat is unavoidable. If one neither knows oneself nor one’s enemy, one can never recover from the scars of such a tragedy. There is chance for those who know themselves, but not their enemy, to learn, but only after the war. However, defeat in war is almost impossible if you know both yourself and your enemy.
The side that is defeated in a psychological war is the side that is weak on information. If
he right people are concerned about how to stand strong and influence the future, then they should definitely read this incredible book.